Full-Service Reduced Commission Brokerage
Our Model
firstPriority Realty LLC is a reduced commission full-service brokerage.
Well, the industry is changing all right, but not a lot on the selling side. Agents working with buyers are still spending countless hours researching properties, arranging home tours, driving all over several counties showing houses, and handling texts, tweets, emails, and phone calls at all hours of the day and night. It is a tremendous outlay of time, energy, and expense that seems to have only increased with the new technology's advent. We’re concerned that if we cut the selling side, we’ll make our listings a little less attractive to commission-only salespeople. Right now, they make just as much money selling a First Priority Realty listing as they do selling any other company’s listing.
Why Do We Do It?
Before the Internet explosion, it was very expensive to gain exposure for your real estate brokerage. It required huge newspaper ads, radio and TV campaigns, mass mailings to your “farm area” subdivisions, not to mention large, impressive brick and mortar office buildings.
But due to the Internet, even the smallest Mom & Pop real estate company can get worldwide exposure. You see, once a listing is placed in a local realtor multiple listing service, it uploads to Realtor.com, and the rest is history. It quickly spreads to:
Huge Online Presence
First Priority Realty has a huge online presence and a modest brick-and-mortar presence. Simply put, we pass the savings on to you!